Axis Direct

Some Important Key Points about this Broker:

Broker Name Axis Direct
Official Website Link axis
Incorporated | Membership Details Year: 2005 | Axis Securities Limited |CIN No. U74992MH2006PLC163204 | NSE SEBI Registration Number: INB/INF/INE 231481632 | BSE SEBI Registration Number: INB/INF 011481638 | MSEI SEBI Registration Number: INB/INF/INE 261481635 | ARN- 64610 CDSL-IN-DP-CDSL-693-2013
Registered Head Office Address At - Unit No. 2, Phoenix Market City Near Kamani Junction, Kurla (West), Mumbai- 400070.
Customer Care Number and Email Toll Free : 1800-210-0808
 Chargeable: 022-61480808
 Mumbai HO email : customer.grievance@axisdirect.in
Supported Exchanges NSE, BSE, MCX, NCDEX & DP: NSDL/CSDL
CEO & Founders Mr. Arun Thukral
Instant online A/C Opening ? No ! Unlike Few Advanced Discount Brokers ,Here Aadhaar based Instant Online A/C opening is NOT Available .
Account Opening Charge ₹999
Annual Maintenance Charge ₹650
Equity Delivery Brokerage min ₹ 20 to 2.5%
Equity Options Brokerage ₹10 per lot
Equity & Future Intraday Brokerage min ₹ 20 to 2.5%
Important Brokerage Plans Fixed Plan ,Investment Plus Plan 1500 Plan ,Now or Never 5555 Plan
Leverage | Exposure Details 25X in Equity
Commodity Brokerage NOT AVAILABLE
Free Equity Investment No
Allow Mutual Fund Investment ? Yes
DP Transaction Charge .....
Available on Platforms Android App, iOS App, Windows Trading Software
Research Reports | Intraday Tips Yes
Other Services Offered by Broker NCDS, BONDS, CORPORATE FDS,IPOs,CURRENCY DERIVATIVES
Stock Market Education Tutotials Yes Stock Market E-courses,Articles,Videos Available
Currency Future Brokerage 0.05%
Currency Option Brokerage Intraday: Rs 0.01, Carry Forward: Rs 10 per lot
Daily Online Trades Reports Yes Available
Branch Offices 250+ Branches across India
Call & Trade Charge Free 20 calls per month After that ₹20 per call
Other Charges Details (if any) Small Value Stocks: AxisDirect charges flat 1 paisa to 6 paisa per share brokerage on stocks priced less then Rs 10 per share.
3-in-1 Account Yes Available
Average Number of Active Clients 3,51,286 BY NOV 2017
Latest Info. on Complaints % at NSE Only 20 No. Complaints received at NSE [ Report Nov 2017 ]
Stock Market No
NRI Investing and trading Yes
IPO Facility Yes
Overall Score 40/100

Pros

  • Three-in-One Accounts
  • IPO facility
  • Free Research Reports

Cons

  • High-cost Brokerage
  • Complicated User Interface
  • Average Trading Tools

DETAILS OF AXIS DIRECT BROKERAGES – 2017

PLAN NAMEFixed PlanInvestment Plus Plan
[VAS Fee INR 1500]
Now or Never Plan
[VAS Fee INR 5555]
A/C OPENING CHARGE₹999Nil Nil
COMPLEMENTARY DELIVERY TURNOVERFixed Brokerage Charges ApplicableFixed Brokerage Charges Applicable after Complementary or 1 yearFixed Brokerage Charges Applicable after Complementary or 10 years
VALIDITY01 year10 year
SAVING0INR 999INR 1444
Equity CASH0.50%0.50%0.50%
Intraday Margin Trade0.05%0.05%0.05%
Futures0.05%0.05%0.05%
Options₹ 10/ lot₹ 10/ lot₹ 10/ lot
Extra You get20 Free Call & TradeFree unlimited call&trade for 1 monthsDIRECTtrade Software FREE for 1 month

AXIS DIRECT REVIEW -2017

Axis Securities was incorporated in 2005 as a subsidiary company of Axis Bank Ltd. AxisDirect is a brand under which Axis Securities Limited offers its retail broking and investment services. Customer get single 3-in-1 account to trade and invest in Equities, Mutual & Exchange Traded Funds, SIPs, IPOs, Derivatives, Company Bonds, NCDs,  and Company Fixed Deposits. AxisDirect is among top 10 brokerage house in India ( Jan 2017), and has over three lakhs of active customers.

AxisDirect offers integrated Trading-Demat-Bank accounts (well known as 3-in-1 account). AxisDirect is one of the very few brokers who offer such accounts. The 3-in-1 account allows for seamless movement of funds and shares. The account is extremely easy for both beginners and seasoned investors to trade.

AxisDirect offers courses in trading and investment. They have daily classes, webinars and articles by experts to understand various topics on trading. They also provide research papers on investment and trading products.

There are three trading account options available to the customers.

  • Fixed Plan- Saving ₹ 0
  • Investment Plus Plan (Value Added Subscription Fee ₹ 1500)-Complimentary Delivery Turnover of 3 Lakhs rupees for 1 Year . Save [₹ 999]

  • Now or Never ₹5555 Plan- Complimentary Delivery Turnover of 12 Lakhs rupees for 10 Year . Save [₹ 1444]

 

 

Final Verdict :

The brokerage charges of AxisDirect are higher compared to the other brokers. AxisDirect also offers installable trading terminal at the cost of Rs 2999 per year, however, trading terminals are made available for free by almost all discount brokers.We recommend Axis Direct to those who have no issue in paying hefty brokerages for a average trading platform and want to receive research tips . Choosing a Discount broker will help you save more brokerage ,in turn will increase your Profit .If you already have axis direct account and not satisfied with their service then leave your query/complaints in the comment section . We suggest Our Feature Broker for all beginners and experienced traders.

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2 Responses to “Axis Direct”

  1. axis direct also charge consolidated dp charges which is never mentioned, n nobody tells u about it, i just traded fr 1lac n they charged me 3000rs,

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